Dalda Vanaspati

Origin

Vanaspati was originally imported in India by the Dutch company, Dada & Co.

Making of the Brand

In 1931, Hindustan Vanaspati Mfg. Company was formed to start manufacturing of vanaspati in India.

Later this brand was acquired by Hindustan Lever in 1937 and to establish its ownership an 'L' standing for Lever was added to 'Dada'. This gave birth to the name ‘Dalda’.

Marketing the Brand

Further, to market the usage of Dalda, various marketing initiatives including product smell, feel and taste, were undertaken during this phase.

Between 1983 and 1986, the iconic tin packaging of Dalda Vanaspati got introduced.

Journey towards being Trans Fat Free

Dalda Vanaspati hooked on to the global trans-fat reduction program and started working towards bringing down the trans-fat levels drastically.

Growing the Family

The Global agri-business giant Bunge bought the brand Dalda. Since then, Dalda has also introduced a range of edible oils into the product portfolio under the name of Dalda Cooking Oils.

Maintaining High Quality Standards

Over the years, Dalda Vanaspati has undergone various innovations and changes to manufacture and maintain a premium quality product. The brand has maintained highest quality by meeting the regulations set by FSSAI and FSSC 22000 standards.

Jaanch Parakh Lo

'An inside-out success story' around the journey of the brand Dalda that's been a constant in the Indian kitchen for over 80 years was covered by Discovery Channel. #JaanchParakhLo campaign was launched featuring renowned celebrity Chef Sanjeev Kapoor endorsing the brand.

Still Ruling Indian Kitchens

Transfat free Dalda Vanaspati continues its 75+ years journey of ruling the Indian Kitchens and delivering taste with health*.