Sehat* Bhara Swaad
For over 75 years, Dalda Vanaspati has been a household name in India. Not only has it stayed true to its legacy of flavour, taste, and richness - today, Dalda Vanaspati is also Trans Fat Free. Moreover, it is rich in Vitamins A & D, tastes delicious and is suitable for several types of cooking. Its distinguished yellow and green packaging, virtually unchanged for decades, has since become an iconic brand property.
*Sehat - Limited only to the extent of trans fat and its ill effects. This product is Trans Fat Free.
Vanaspati was originally imported in India by the Dutch company, Dada & Co.
In 1931, Hindustan Vanaspati Mfg. Company was formed to start manufacturing of vanaspati in India.
Later this brand was acquired by Hindustan Lever in 1937 and to establish its ownership an 'L' standing for Lever was added to 'Dada'. This gave birth to the name ‘Dalda’.
Further, to market the usage of Dalda, various marketing initiatives including product smell, feel and taste, were undertaken during this phase.
Between 1983 and 1986, the iconic tin packaging of Dalda Vanaspati got introduced.
Dalda Vanaspati hooked on to the global trans-fat reduction program and started working towards bringing down the trans-fat levels drastically.
The Global agri-business giant Bunge bought the brand Dalda. Since then, Dalda has also introduced a range of edible oils into the product portfolio under the name of Dalda Cooking Oils.
Over the years, Dalda Vanaspati has undergone various innovations and changes to manufacture and maintain a premium quality product. The brand has maintained highest quality by meeting the regulations set by FSSAI and FSSC 22000 standards.
'An inside-out success story' around the journey of the brand Dalda that's been a constant in the Indian kitchen for over 80 years was covered by Discovery Channel. #JaanchParakhLo campaign was launched featuring renowned celebrity Chef Sanjeev Kapoor endorsing the brand.
Transfat free Dalda Vanaspati continues its 75+ years journey of ruling the Indian Kitchens and delivering taste with health*.
Trans Fat Free Dalda Vanaspati’s relationship with Indian households has stood the test of time – not only because it has served millions of families with goodness and taste for over 75 years, but also because it has evolved with time. Today, it offers you and your family the perfect combination of taste and value.
Click here to re-discover the new Trans Fat Free Dalda Vanaspati.