about dalda vanaspati
Mother’s trusted brand for over 80 years

In India, Dalda was one of the first brands to be advertised. Its legacy beholds many memories of the past and its distinguished yellow and green packaging, which remained virtually unchanged for decades, has since become an iconic brand property.

Evolution of Vanaspati
Early 1920s

Origin

Dutch traders brought hydrogenated vegetable fat to India, which proved to be a success in Indian markets.

Early
1920s
Between 1920s to 1937

Inception

Hydrogenated vegetable fat was brought to India by dutch traders, which became a success in Indian markets.

1920
1937 to Pre-Independence

Making of the Brand

Dalda brand was originally established to sell Vanaspati. And this was earlier imported by the Dutch company, Dada & Co. The brand was later acquired by Hindustan Lever and to establish their ownership, an ‘L’ standing for ‘Lever’ was added to its name making it Dalda. In time, Dalda gained so much popularity and its name became synonymous with Vanaspati.

1937
Post-Independence to 2002

Marketing the Brand

In order to market the usage of Dalda, various marketing initiatives were taken. One of them was setting up stalls at popular places to provide people a first-hand insight. For instance, at a stall outside Novelty Cinema, people could experience Dalda through 3 senses – smell, feel, and taste. This hands-on approach at the grassroots level went a long way to make Dalda a household name.
Soon enough, Dalda’s yellow tin featuring the green date palm tree became a common sight in Indian kitchens. The tree symbolizes purity*, and Dalda became known as a product that maintained original taste.

1947
2003

Growing the Family

In 2003, the global agrobusiness giant, Bunge Ltd. bought the Dalda brand. Since then, Dalda has introduced a range of edible oils, under the name ‘Dalda Refined Oils’, into its product range. However, with its rich history and glory, Dalda Vanaspati continues to be a popular name in Indian households and still rules the minds of Indian consumers.

2003
Current Days

Revamping the Brand

Dalda® edible oils has revamped its packaging and come out with a premium looking product. It also marks our heritage of over 80 years of purity* and taste.
*This is only a brand name or trademark and does not represent its true nature.

Current
Days
Early 1920s
1920-1937
1937-1947
1947-2002
2003
Current Days
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