In India, Dalda was one of the first brands to be advertised. Its legacy beholds many memories of the past and its distinguished yellow and green packaging, which remained virtually unchanged for decades, has since become an iconic brand property.
Dutch traders brought hydrogenated vegetable fat to India, which proved to be a success in Indian markets.
Hydrogenated vegetable fat was brought to India by dutch traders, which became a success in Indian markets.
Dalda brand was originally established to sell Vanaspati. And this was earlier imported by the Dutch company, Dada & Co. The brand was later acquired by Hindustan Lever and to establish their ownership, an ‘L’ standing for ‘Lever’ was added to its name making it Dalda. In time, Dalda gained so much popularity and its name became synonymous with Vanaspati.
In order to market the usage of Dalda, various marketing initiatives were taken. One of them was setting up stalls at popular places to provide people a first-hand insight. For instance, at a stall outside Novelty Cinema, people could experience Dalda through 3 senses – smell, feel, and taste. This hands-on approach at the grassroots level went a long way to make Dalda a household name.
Soon enough, Dalda’s yellow tin featuring the green date palm tree became a common sight in Indian kitchens. The tree symbolizes purity*, and Dalda became known as a product that maintained original taste.
In 2003, the global agrobusiness giant, Bunge Ltd. bought the Dalda brand. Since then, Dalda has introduced a range of edible oils, under the name ‘Dalda Refined Oils’, into its product range. However, with its rich history and glory, Dalda Vanaspati continues to be a popular name in Indian households and still rules the minds of Indian consumers.
Dalda® edible oils has revamped its packaging and come out with a premium looking product. It also marks our heritage of over 80 years of purity* and taste.
*This is only a brand name or trademark and does not represent its true nature.