about dalda vanaspati
Mother’s trusted brand for over 80 years

In India, Dalda was one of the first brands to be advertised. Its legacy beholds many memories of the past and its distinguished yellow and green packaging, which remained virtually unchanged for decades, has since become an iconic brand property.

Evolution of Vanaspati
Early 1920s


Dutch traders brought hydrogenated vegetable fat to India, which proved to be a success in Indian markets.

Between 1920s to 1937


Hydrogenated vegetable fat was brought to India by dutch traders, which became a success in Indian markets.

1937 to Pre-Independence

Making of the Brand

Dalda brand was originally established to sell Vanaspati. And this was earlier imported by the Dutch company, Dada & Co. The brand was later acquired by Hindustan Lever and to establish their ownership, an ‘L’ standing for ‘Lever’ was added to its name making it Dalda. In time, Dalda gained so much popularity and its name became synonymous with Vanaspati.

Post-Independence to 2002

Marketing the Brand

In order to market the usage of Dalda, various marketing initiatives were taken. One of them was setting up stalls at popular places to provide people a first-hand insight. For instance, at a stall outside Novelty Cinema, people could experience Dalda through 3 senses – smell, feel, and taste. This hands-on approach at the grassroots level went a long way to make Dalda a household name.
Soon enough, Dalda’s yellow tin featuring the green date palm tree became a common sight in Indian kitchens. The tree symbolizes purity*, and Dalda became known as a product that maintained original taste.


Growing the Family

In 2003, the global agrobusiness giant, Bunge Ltd. bought the Dalda brand. Since then, Dalda has introduced a range of edible oils, under the name ‘Dalda Refined Oils’, into its product range. However, with its rich history and glory, Dalda Vanaspati continues to be a popular name in Indian households and still rules the minds of Indian consumers.

Current Days

Revamping the Brand

Dalda® edible oils has revamped its packaging and come out with a premium looking product. It also marks our heritage of over 80 years of purity* and taste.
*This is only a brand name or trademark and does not represent its true nature.

Early 1920s
Current Days
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